Getting a SaaS product from zero to $10K in monthly recurring revenue is the hardest phase of building a software business. It requires a different playbook than scaling from $10K to $100K.
The strategies that work at this stage are scrappy, high-touch, and deeply personal. Here's what actually works.
Find Your First 10 Customers Manually
Forget paid ads and viral loops. Your first customers come from direct outreach, communities, and personal networks. Join the forums, Slack groups, and subreddits where your target users hang out. Solve problems publicly.
Price for Value, Not Cost
Most early-stage SaaS products are underpriced. If your tool saves a business 10 hours per month and that time is worth $50/hour, charging $29/month is leaving money on the table. Price anchored to the value you deliver.
The Free Trial vs. Freemium Decision
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